Bridging Science and Market
We help Life Sciences and Engineering companies strengthen their market position with our three-pillar consulting approach: Novelty Assessment, Market Research, and Educational Marketing Strategy. Our tailored strategies align with your company’s goals, ensuring the right investment opportunities, industry collaborations, and market positioning at every stage of technology development. Using the Technology Readiness Level (TRL) framework, we help you effectively engage with investors, collaborators, early adopters, and final clients, driving successful commercialization and long-term impact.
Academic Spin-Offs
For academic spin-offs, our focus on TRL 1-6 ensures early-stage research is strategically positioned for commercialization. Through a structured approach, we assess technologies from concept to industry adoption, identifying suitable funding opportunities and evaluating market feasibility at every stage.
TRL 1-3: Novelty Assessment
Assess technology uniqueness through patent analysis, FTO assessments, and TRL maturity evaluation to target grants and early-stage funding.
TRL 4-5: Market Research
Align prototype validation with industry needs by assessing market feasibility and competitive landscape to attract Seed VC and corporate R&D partnerships.
TRL 6: Educational Marketing
Communicate technology value by identifying key terms and crafting the right messaging while developing content strategies that resonate with the target audience, supporting licensing and pilot programs to bridge research and commercialization.
Startups & SMEs
We guide startups and SMEs from prototype validation to commercialization, ensuring venture-backed growth for startups and industry adoption for SMEs.
TRL 4-5: Novelty Research
Assess technology uniqueness, IP potential, and feasibility to attract venture funding and secure industry partnerships.
TRL 6: Market Research
Analyze market demand, competition, and regulations to refine value propositions, pricing, and GTM strategies for market disruption (startups) and B2B adoption (SMEs).
TRL 7-9: Educational / GTM Marketing
Develop targeted messaging and customer education to ensure a smooth commercialization, helping startups scale and SMEs drive enterprise sales to reach final clients.
Large Corporations
We help corporations align R&D, acquisitions, and partnerships with commercialization, leveraging internal innovation, CVC, and M&A instead of external funding.
TRL 1-3: Novelty Assessment
Use IP analysis, technology scouting, and competitive benchmarking to expand corporate innovation pipelines and identify emerging opportunities.
TRL 4-6: Market Research
Conduct industry analysis, feasibility studies, and partnership mapping to evaluate market fit and investment potential for strategic growth.
TRL 7-9: Go-to-Market (GTM) Strategy
Develop market entry plans, B2B engagement strategies, and commercialization roadmaps to drive product adoption, scaling, and global expansion.